Our Founders
Jason Romney - Co-founder & CEO
Yemee Fernandes - Co-founder & Director
Yemee Fernandes - Co-founder & Director
Jason is a Barrister, start-up veteran and experienced corporate executive who built his career at the forefront of new digital services.
In his previous role as Head of Technology Innovation for Telstra, he developed a wide range of consumer and business digital solutions.
Working at companies such as Cisco on smart cities, workplaces of the future and the “Internet of Things”, he has built on the insights of his Law Press book, Law on the Line, about 21st century communications and the law.
Before returning to his hometown of Melbourne, Jason lived in San Francisco and Sydney.
Yemee Fernandes - Co-founder & Director
Yemee Fernandes - Co-founder & Director
Yemee Fernandes - Co-founder & Director
Yemee has held senior commercial roles in a number of publicly listed companies such as Fairfax, Universal Music Australia and LexisNexis.
For over 15 years Yemee has worked across maintaining and creating partnerships with a range of industries from FMCG through to digital innovation. Some of her clients in the past included American Express, Mcdonald’s, Unilever, Virgin Mobile and CocaCola.
Born In India, Yemee moved to Australia in 1998 and is considered by News Corp as one of the most influential Indian Australians in Melbourne.
Tully Smith - Co-founder & Director
Yemee Fernandes - Co-founder & Director
Tully Smith - Co-founder & Director
Tully built a career in strategic communications, corporate affairs and strategy.
He has held senior positions across government, sport, and the private sector, including working for top ten ASX listed companies like Telstra.
With a unique understanding of government and global business, and how the two intertwine, Tully served as the General Manager of the American Chamber of Commerce in Australia (AmCham) and as CEO of the Australia India Chamber of Commerce (AICC).
Raised in regional Australia, Tully now lives in Melbourne.
Jentry is born
Safety, quality and provenance of our fresh food and produce.
In 2024, the vision for Jentry took root when three distinguished professionals—Jason Romney, Yemee Fernandes, and Tully Smith—joined forces, blending their diverse experiences and expertise to create a transformative business.
Born out of our founders shared commitment to driving digital transformation and fostering international business relationships. Jentry leverages Jason’s technological acumen, Yemee’s commercial prowess, and Tully’s strategic vision.
Jentry’s innovative solutions and strategic partnerships are designed to help food growers, producers, processors, accreditation bodies and exporters in horticulture and agriculture to thrive in an increasingly digital and interconnected world, making Jentry a beacon of innovation and collaboration in the global ag-tech market.
The synergy between Jason, Yemee, and Tully was evident from their first meeting. Their combined experiences in technology innovation, commercial partnerships, and strategic communications laid a robust foundation for Jentry.
They envisioned a company that would not only provide cutting-edge digital solutions to ensure safety, quality and provenance of our fresh food and produce, but also bridge business cultures and practices between Australia and the globe.